What is SEO in digital marketing

SEO stands for Search Engine Optimization. It is a set of optimization techniques for sites, blogs, and pages on the web. These optimizations seek to achieve good organic positioning, generating traffic, and authority for a site or blog.

One of the biggest ambitions of companies investing in Digital Marketing is to reach the top positions in search engines - after all, who doesn't want free clicks and more visitors to their site?

However, being on the Internet is not enough to guarantee that your site, e-commerce or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize results and ensure that your business achieves a good positioning. .

In the end, the competition for search engine positions is growing as companies go through the period of digital transformation.

Reaching good positions on the results pages may be more within your reach than you imagine. There are a number of optimizations that you can do on your site and on your content to improve your reader's experience and become an excellent result in the eyes of search engines.

It's those optimizations we call SEO!

In this post you will learn everything you need to optimize your online presence and get good organic positioning (which are not paid ads):

 

The main factors of SEO On Page are:

Content quality

There are two main factors for ranking in Google: length and quality of content.

Since the launch of Google Panda, the algorithm seeks to identify low-quality content to optimize the results for the public.

That is, the better your content, the better the chances that you will figure in the first positions in the SERPs.

 

Content size

The size directly influences the positioning of Google. In research conducted by Search IQ, the average size of top-ranked content was approximately 2,500 words.

This is because Google searches for the most complete content, which clarifies the doubts of the readers.

But that's not a rule! It all depends on how your person reacts to the size of your content and, mainly, does your content fully answer the question that led you to it?

Regardless of the size of the text, the person needs to read your content and have all their questions answered. Otherwise, they will look for another text that better clarifies their questions.

Implementation of SEO and online marketing plan

The main function of an online marketing plan is to combine all the marketing strategies and tactics to achieve one or more macro objectives. Or what is the same, to be able to sell more.

To achieve this, all disciplines of digital marketing, including SEO, must work together and in unison, both communication strategies, social networks, web positioning, paid advertising actions (online and offline), all have to complement each other. and feedback so that the online marketing plan comes to fruition.

Once the marketing plan is created, it has to be put into operation, we have carried out the marketing consultancy, defined the macro and micro objectives, we have analyzed the company and the competition in-depth, carried out a complete SEO audit, created the SWOT, defined the target audience, etc ... Now what?

It is time to land the whole theory and put it into practice. One of the first tasks to perform to gain online visibility (web positioning) is to activate content marketing, and for this, we will need the target audience defined in the marketing plan, personal buyers ...

Where is that target audience?

 (social networks, sites, interests, topics)

What devices do you use? (mobile, desktop, voice search ... etc)

What interests you?

What are your needs?

How can our company help you?

To start all this marketing machinery we need a starting point, which together with the communication strategy could be the SEO strategy. Carry out a good Keyword Research that, together with the marketing manager of the company, discover those topics and terms that can contribute the most to achieving the objectives.

The SEO approach should pursue the queries and need for information of users at each stage of it.

Concepts and search typologies must be related to each of the stages.

For each type of stage and need, a content strategy that impacts the results will be defined.

To do this, we will divide the terms and themes found by consumer stages, search intention, and search volume.